These guidelines govern the publication of and commentary through online channels by resellers of the Turbosmart brand and products and in relation to the companies Turbosmart PTY LTD, Turbosmart USA LLC and Turbosmart UK LTD (“Turbosmart”). For the purposes of these guidelines, “online channels” means any facility for online publication and commentary, including without limitation websites, blogs, wiki’s, social networking sites and apps such as Facebook, LinkedIn, Twitter, Flickr, Instagram, and YouTube. These guidelines are in addition to and complements any existing or future policies regarding the use of technology, computers, e-mail and the internet.
Set up an online presence for your business
And advertise the fact you are an “Official Turbosmart Distributor/Dealer”. We only deal with the best companies in the world, and we want everyone to know you’re one of them! Display the Turbosmart logo on your website.
Share Turbosmart content through your online channels
Keep an eye on the Turbosmart Facebook page (www.facebook.com/turbosmart) and if we post something you like, share it! The more we get the Turbosmart brand seen by your customers, the more they will buy. It is good for you, and it is good for us.
Share your content with Turbosmart
Have you got a neat Turbosmart-equipped project in the workshop, and want to share it with an extra 100,000 people? Either share it to the Turbosmart Facebook page, or send it to our Marketing Manager (email@example.com).
Present yourself professionally
Quality matters. Use a spell-checker. If you’re not design-oriented, ask someone who is whether your website, or digital marketing materials look decent, and take their advice on how to improve it. We are happy to help if you need it.
Don’t infringe upon anyone’s intellectual property, trade mark, or copyright
It is critical that you show proper respect for the laws governing copyright and fair use or fair dealing of copyrighted material owned by others, including Turbosmart’s own copyrights and brands. You should never quote more than short excerpts of someone else’s work, and always attribute such work to the original author/source. For example: “Pic thanks to Speedhunters”, is a perfectly acceptable photo credit. It is good general practice to link to others’ work rather than reproduce it.
Be yourself, not something you aren’t
Furthermore, you should not represent yourself or your business as “Turbosmart” by setting up “Turbosmart [Location]” websites, Facebook pages, Twitter, Instagram, accounts, or other social media. Turbosmart is a registered brand name that can only be used by a third party under licence. To date, no licences have been issued. Representing yourself as Turbosmart, by using the Turbosmart logo, name, or branding as your own would be breaching Turbosmart’s trade mark, and could result in legal action.
Don’t tell secrets
It’s perfectly understandable to be excited about new or upcoming products, but it’s not okay to publish confidential information. Confidential information includes things such as unpublished details about our products, details of current projects, future product ship dates, financial information, research, and trade secrets. If you have been given a prototype product to test, please keep the details to yourself. We must be mindful of the competitiveness of our industry.
Don’t get caught up in controversial issues
If you see misrepresentations made about Turbosmart in the media, you may point that out. Always do so with respect and with the facts. If you speak about others, make sure what you say is factual and that it does not disparage that party. Avoid arguments. Brawls may earn traffic, but nobody wins in the end. It could damage your personal image and the company and brands that you represent. Don’t try to settle scores or goad competitors or others into inflammatory debates. Make sure what you are saying is factually correct.
If you have any questions regarding anything in these guidelines, please don’t hesitate to contact the Turbosmart Marketing Manager at firstname.lastname@example.org